With Simplisyt’s built-in discussion tool you can connect directly with your audience. This enables gaining first-hand insights through their opinions and experiences about your product or brand. You can host live chats or face-to-face discussions, or share videos and images for feedback. You may even include moderators for more structured qualitative conversations.
Connect Directly with Your Audience
With Simplisyt built-in discussion tool, you can connect with your audience directly to gain first-hand insights into who they are and what they really think about your product or brand. Host live chats or face-to-face discussions, share videos and images to collect feedback, or involve moderators for a more structured qualitative conversation.
Key Features
One-On-One Sessions or Group Chats
Talk to real people in real time, or schedule discussions and events using the calendar.
Share Media
Upload photos, videos, or ideas to get detailed feedback.
Custom Moderation
Invite your team or outside experts to steer the conversation.
Get Deeper Insights
Understand emotions, opinions, and motivations - not just data points.
FAQs
Discussions in Simplisyt allows clients to engage with participants through structured conversations and capture qualitative insights such as opinions, experiences, and emotions. They support multiple formats based on the required depth and level of interaction.
User Discussions are open or semi-structured conversations within the community where multiple members can share thoughts, comment on posts, and interact organically. They are ideal for exploratory research, silent listening, organic insight capturing, and idea validation.
A Focus Group Discussion (FGD) is a moderated group conversation used to explore diversity of opinions, perceptions, and behavioural dynamics in a social/group setting. It’s best used for concept or ad testing, understanding collective reactions, and comparing viewpoints. It offers a scalable, digital alternative to traditional focus groups.
An IDI is a one-on-one discussion between a moderator and a participant that enables deep probing, collecting detailed responses, digging out underlying motivations, or undertaking personal and confidential conversations. It is best suited for covering sensitive topics, expert interviews, and gaining an in-depth understanding of individual motivations and experiences.
Yes, FGDs and IDIs support active moderation, allowing moderator to guide conversations, ask follow-up questions, and maintain discussion quality.