Qualitative Research

Make Qualitative Research
Intuitive and Interactive

Plan and conduct your qual sessions like a pro

Simplisyt helps you uncover the motivations, emotions, and behaviors that drive your audience. Its built-in tools for thematic and sentiment analysis can help you identify patterns and context that surveys alone can’t reveal. With Simplisyt you get a fuller understanding of the “Why” behind the “What.”

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Why Simplisyt is Ideal for Qualitative Research

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Create Immersive Research Communities

Profile and build focused, cohesive and engaged research communities

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Engage Effectively

Use live discussions, focus groups, and co-creation sessions to capture real emotions and perspectives.

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Discerning, Intelligent Research Environment

Ideate, explore and engage deeper with your communities to gain richer insights, unearth the unobvious

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Streamline Operations

Effortlessly track progress, monitor and manage show rates, handle recontacts or replacements

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Secure Data Privacy

Protect sensitive respondent information with strong security features including encryption, access controls, and GDPR compliance

Drive Better Qualitative Research Outcomes

Simplisyt let's you capture deeper insights in real time through all the popular Qual methodologies - be it in-depth interviews, focus groups, live chats, media-rich studies.

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